Marketing Lessons from Seth Godin

For the past couple of days, we’ve been reading a lot of books. As far as I can remember I read almost three books in three weeks time. It’s a bit slow you might say but I like to note that I still have my Monday to Friday work, my blog posts daily, my daily conversations with my family, my weekend activities and preparations to my first ever Internet Marketing Workshop event.

And I’m excited to read a new book from Seth Godin entitled Meatball Sundae. Before I discuss that book (because I already have some idea what topics will be discussed in that book through Tito Tony and Edel’s stories), I’ll first share with you some marketing lessons I’ve learned from All Marketers are Liars Story Tellers.

• Find a product that you really, really like. In my case, I really love to read blog articles from my mentors (this includes Bo Sanchez, Seth Godin, Jomar Hilario, Janmck Hilado, and a lot more). I love reading a lot of books (Robert Allen, Mark Victor Hansen, Seth Godin, Bo Sanchez, etc). Lastly I really love to learn more about my finances, my health, and my relationships with my family, friends, colleagues and my God in short all aspects of my life.  I have this vision of becoming a role model in a society I belong. Through the help of these materials, I know I’ll get there someday.

• Tell the world about the product that you like. In other words, share your stories. Share how these products changed your life. Share your experiences through writing, through videos, through stories, and any form you choose. In my case, this blog and the some forms of social media (facebook, twitter, mail etc), enables me to share my stories to a bunch of people online. I create blog posts like these or shout-outs in my facebook page to share some key learnings that helped me grow. Sometimes, people are not fond of reading my posts but that’s okay. It is not intended for them anyway. I know I have attracted people having the same mindset. Luckily, you’re one of them.

• Live with your story. This is the most crucial part of marketing. Your followers (or the people you have attracted) need to see an inspiration in you. They need to see a proof that the product you are telling them really helped you. If it does not show, they will never believe in your story or worst they’ll look for someone that they can trust. A follower can really distinguish if you are lying or if you are telling the truth. So be really careful what you are sharing or selling. If you can’t do it, don’t say it. Walk the talk.

A successful marketer follows the principles above. Some people can really sell products they don’t like but there will come a time that people will notice it. Once the people notice it, definitely his sales will drop significantly and the worst thing that may happen? Trust will be lost.

Don’t lose that hard-earned trust.

Find a product you believe in. Share them. Walk the talk. 

Until my next post.

eLviN


PS. Fill the love tanks of people you love. Bo Sanchez' latest online club Family Reborn offers a great way to restore broken relationship or strengthen strong relationships. For seven months, Family Reborn subscribers will receive ten blessings that will definitely improve your relationships. To know more about Family Reborn check out this link. www.familyreborn.com.

PS1. Use Social Media to Give Your Online Business A Boost. I found three great videos that would definitely amaze you. Three videos from Don Crowther for Social Profit Formula teaching us how to drive traffic (and eventually make money) to your website using social media like facebook, twitter, youtube, etc. This social media expert shows the Social Profit Landscape that would definitely help you understand which social media is appropriate to your business. Feel free to check the videos on this link. www.socialprofitformula.com

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