Marketing Lessons from Seth Godin

For the past couple of days, we’ve been reading a lot of books. As far as I can remember I read almost three books in three weeks time. It’s a bit slow you might say but I like to note that I still have my Monday to Friday work, my blog posts daily, my daily conversations with my family, my weekend activities and preparations to my first ever Internet Marketing Workshop event.

And I’m excited to read a new book from Seth Godin entitled Meatball Sundae. Before I discuss that book (because I already have some idea what topics will be discussed in that book through Tito Tony and Edel’s stories), I’ll first share with you some marketing lessons I’ve learned from All Marketers are Liars Story Tellers.

• Find a product that you really, really like. In my case, I really love to read blog articles from my mentors (this includes Bo Sanchez, Seth Godin, Jomar Hilario, Janmck Hilado, and a lot more). I love reading a lot of books (Robert Allen, Mark Victor Hansen, Seth Godin, Bo Sanchez, etc). Lastly I really love to learn more about my finances, my health, and my relationships with my family, friends, colleagues and my God in short all aspects of my life.  I have this vision of becoming a role model in a society I belong. Through the help of these materials, I know I’ll get there someday.

• Tell the world about the product that you like. In other words, share your stories. Share how these products changed your life. Share your experiences through writing, through videos, through stories, and any form you choose. In my case, this blog and the some forms of social media (facebook, twitter, mail etc), enables me to share my stories to a bunch of people online. I create blog posts like these or shout-outs in my facebook page to share some key learnings that helped me grow. Sometimes, people are not fond of reading my posts but that’s okay. It is not intended for them anyway. I know I have attracted people having the same mindset. Luckily, you’re one of them.

• Live with your story. This is the most crucial part of marketing. Your followers (or the people you have attracted) need to see an inspiration in you. They need to see a proof that the product you are telling them really helped you. If it does not show, they will never believe in your story or worst they’ll look for someone that they can trust. A follower can really distinguish if you are lying or if you are telling the truth. So be really careful what you are sharing or selling. If you can’t do it, don’t say it. Walk the talk.

A successful marketer follows the principles above. Some people can really sell products they don’t like but there will come a time that people will notice it. Once the people notice it, definitely his sales will drop significantly and the worst thing that may happen? Trust will be lost.

Don’t lose that hard-earned trust.

Find a product you believe in. Share them. Walk the talk. 

Until my next post.

eLviN


PS. Fill the love tanks of people you love. Bo Sanchez' latest online club Family Reborn offers a great way to restore broken relationship or strengthen strong relationships. For seven months, Family Reborn subscribers will receive ten blessings that will definitely improve your relationships. To know more about Family Reborn check out this link. www.familyreborn.com.

PS1. Use Social Media to Give Your Online Business A Boost. I found three great videos that would definitely amaze you. Three videos from Don Crowther for Social Profit Formula teaching us how to drive traffic (and eventually make money) to your website using social media like facebook, twitter, youtube, etc. This social media expert shows the Social Profit Landscape that would definitely help you understand which social media is appropriate to your business. Feel free to check the videos on this link. www.socialprofitformula.com

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The Truth About Lies and The Best Marketing Strategy

The other day, I bought two books from National Bookstore in Festival Mall Alabang. I bought Seth Godin’s two classic marketing books Meatball Sundae and All Marketer’s are Liars Story Tellers. These books were suggested by my mentor Tony Hilado.

I immediately read the All Marketers are Liars Story Tellers book. From the first page, I could not stop myself reading. I agree with the concepts Seth Godin presented. The way he delivered it was fantastic.

I have found a lot of good marketing strategy from that book.

I can say is that we all live in a world of lies but a good marketer believed in that lie. Godin presented one glass wine maker as an example. The glass wine maker claimed that the taste of any wine is better using his glass as compared to an ordinary glass. Obviously it’s a lie but lot of wine critics proved that the taste is really different. The wine in his $20 glass tastes really good as compared to an ordinary $1 glass.

So what are we missing here?

The answer is belief.

I have a story to tell. I have been an affiliate of International Marketing Group. I am amazed by the concepts presented during the wealth academy series. Every after the wealth academy series I am fired up. But there’s a problem. I don’t believe that I can sell. That’s why I don’t have sales. My limiting factor is belief. My limiting factor is my belief that I can’t do it.

There’s a saying that goes like this: “If you think you can do it, you’re right. If you think you can’t do it, you’re still right.”

So what’s the point?

My point is our beliefs depend on our own definition of truth. There’s no universal definition of truth (and lie). Truths and lies are all products of our mind. What we believe as true may be considered as a lie to others.

Bottomline is trust in what you believe in; live by it, share it, tell your story and eventually it will sell. That’s the best marketing strategy. That’s why Seth tells us that All Marketers Are Story Tellers.

eLviN

PS. Share, share share! If you like this article feel free to share it to everyone by clicking on the icon above the blog post title. Feel free to share it to your facebook friends, twitter followers, or you can email this to your friends. Who knows this story might change some people's lives.

PS2. Want to learn how to earn online? I am currently organizing an Internet Marketing Workshop here in Laguna together with my mentor Jomar Hilario.  In case you're interested you may email me at elvinperia@yahoo.com for advance registration. No final date yet but it will be sometime October.

PS3. Financial Literacy invades Laguna! Another event I'm organizing is the Wealth Academy Series. We'll be visiting different organizations and offices here in Laguna to conduct a free Financial Seminar. In case you and your group are interested email me at elvinperia@yahoo.com.

Have you given your mind a boost of positive energy?
Grab this POWERFUL AUDIO for free by entering your email address below: