The Truth About Lies and The Best Marketing Strategy

The other day, I bought two books from National Bookstore in Festival Mall Alabang. I bought Seth Godin’s two classic marketing books Meatball Sundae and All Marketer’s are Liars Story Tellers. These books were suggested by my mentor Tony Hilado.

I immediately read the All Marketers are Liars Story Tellers book. From the first page, I could not stop myself reading. I agree with the concepts Seth Godin presented. The way he delivered it was fantastic.

I have found a lot of good marketing strategy from that book.

I can say is that we all live in a world of lies but a good marketer believed in that lie. Godin presented one glass wine maker as an example. The glass wine maker claimed that the taste of any wine is better using his glass as compared to an ordinary glass. Obviously it’s a lie but lot of wine critics proved that the taste is really different. The wine in his $20 glass tastes really good as compared to an ordinary $1 glass.

So what are we missing here?

The answer is belief.

I have a story to tell. I have been an affiliate of International Marketing Group. I am amazed by the concepts presented during the wealth academy series. Every after the wealth academy series I am fired up. But there’s a problem. I don’t believe that I can sell. That’s why I don’t have sales. My limiting factor is belief. My limiting factor is my belief that I can’t do it.

There’s a saying that goes like this: “If you think you can do it, you’re right. If you think you can’t do it, you’re still right.”

So what’s the point?

My point is our beliefs depend on our own definition of truth. There’s no universal definition of truth (and lie). Truths and lies are all products of our mind. What we believe as true may be considered as a lie to others.

Bottomline is trust in what you believe in; live by it, share it, tell your story and eventually it will sell. That’s the best marketing strategy. That’s why Seth tells us that All Marketers Are Story Tellers.

eLviN

PS. Share, share share! If you like this article feel free to share it to everyone by clicking on the icon above the blog post title. Feel free to share it to your facebook friends, twitter followers, or you can email this to your friends. Who knows this story might change some people's lives.

PS2. Want to learn how to earn online? I am currently organizing an Internet Marketing Workshop here in Laguna together with my mentor Jomar Hilario.  In case you're interested you may email me at elvinperia@yahoo.com for advance registration. No final date yet but it will be sometime October.

PS3. Financial Literacy invades Laguna! Another event I'm organizing is the Wealth Academy Series. We'll be visiting different organizations and offices here in Laguna to conduct a free Financial Seminar. In case you and your group are interested email me at elvinperia@yahoo.com.

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